Warren G, born Warren Griffin III, has had a groundbreaking cultural influence as an American rapper, record producer, media personality, philanthropist, and entrepreneur, and it remains as relevant today as it was with his 1994 multi-platinum smash hit, "Regulate."
Recorded with his childhood friend and iconic superstar Nate Dogg, the track defined the rap genre and an entire generation. Over three decades, Griffin has sold eight to ten million records globally. Inspired by his family history, he is currently expanding his influence into the culinary arts, crafting a new narrative.
In 2019, Griffin found inspiration from his family history, this time in the culinary arts, by launching Sniffin Griffins BBQ sauces and rubs. A venture developed with Griffin’s father, Warren Jr., in mind. The former boxer, black belt, and chef in the United States Navy, Griffin has stated that “all my pops used to do was cook, create recipes, and play good music.” The tales of his father’s life was an exciting reality, mainly when he would focus on BBQ. The flavor of the smoke on the meat and the good feelings found with having family around added another layer of inspiration to Griffin’s creative life. “All I wanted to do was be like my Dad,” Griffin has said. As the artist reaches 50, his achievements in crafting music to reflect the sound and poetry of a generation are without comparison. Now, Griffin has emerged as the “hip hop pit master,” eager to share a lifestyle that personifies joy, family, and celebration.